I should add this token of bullshit from that company's website's FAQs:
What is Nimble's APR?
Under the consumer credit legislation our Annual Percentage Rate (APR) is 0%. Sounds strange, right?
The thing is, legislation says that APRs only relate to interest rates - not fixed charges. Nimble's smart little loans charge only fixed fees based on the principal amount borrowed, which is why our APR is 0%.