I have some friends (about whom I could post so much in this section of the forum, but I generally try to leave their ridiculous spendy habits alone for the sake of the friendship) who LOVE this stuff. The wife developed a strong aversion to the smell/taste of most sources of water when she was pregnant, until they tried this kind, so in theory it started as a way to keep her hydrated. But then the husband decided it tasted better too and I believe this may be the primary water the whole family drinks now, at least last I heard from them about it. So, crazy as you may think it is to use this for a potentially delicate infant, there are those even crazier who will shell out to drink it themselves as fully grown healthy adults!