Millenials seem to have taken the cynicism of their Gen X parents and turned it into a way of relating to random usernames on the internet, in lieu of having actual friendships.
We now know part of what happens when a majority of people are cynical (plummeting civic engagement, Trumpism, self-centeredness).
What happens when a majority of people are hopeless, and complaints are the type of message that resonates in marketing, politics, entertainment, etc?