Narrator grouses about a 'long day at work' and 'a long commute'; then who wants to cook after that?
It's funny, cooking is how I wind down after a day at work.
I've seen other adds/mailers lately for food that are something along the lines of this. Blue Apron is the other i remember, i think they send you all the ingredients in a box with a recipe.
They all seem like they are cashing in on the current "foodie" trend, and the apparent disdain among a larger number of people for basic shopping and food preparation.
Hey! I got an idea for a great actively-managed mutual fund. The Anti-Mustachian Mutual Fund. It only invests in companies that sell supremely dumb stuff/services that no one could possibly need. Expense ratio about 1.5% Stated objective: "Separating fools from their money."