Once, working for a financial company, I attended one of the company's employee retirement seminars - optional, requiring proactive choice to attend - and got the same anemic "save 10-20% of your pay, we know it sounds hard, but it's important" lecture you could find anywhere. It amazed me hearing some of the audience chatter - "I could never do that", from people earning probably three times what I did, but given the ire it can provoke when people's "but we caaaaan't" rhetoric is put to shame by counterexample, it seems often unwise to out yourself before you're ready to leave.
I still wonder about their actual target audience for that seminar, though, or where the presentation came from - being optional it just seemed to attract those who already knew what they needed to do, so they could hear it over again, and though aimed at financial pros it was oddly devoid of anything more than handwaved encouragement, far less robust than what would typically be offered to the clientele.
I have yet to have a job where the retirement calculator lets you set your target age of retirement at anything earlier than 60 years. I sometimes think that corporations are catching onto the same wisdom the military has had forever - if you encourage your employees to live beyond their means, they'll be much easier to retain and motivate.