So they're adding a process to make the processed food look unprocessed... bwa aha ha!
Unfortunately, it will probably work... I once Sat in the Amsterdam airport for six hours waiting for a connecting flight from Nairobi to Chicago, and there was this scrolling billboard listing all the reasons to try Mcdonalds - the beef came from family cattle farmers and only in the EU, the lettuce was selected in such and such a way, the cheese was from dutch dairy producers, etc etc etc...
So I put it to the test, and whaddaya know - a Big Mac still tastes exactly like a Big Mac, even when the cheese comes from free range non GMO artisinal organic local EU approved cows...