Author Topic: Consumers of Tomorrow  (Read 2956 times)

PindyStache

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Consumers of Tomorrow
« on: July 25, 2014, 04:04:55 PM »
This shakes my faith in humanity's ability to progress:
http://www.grailresearch.com/pdf/ContenPodsPdf/Consumers_of_Tomorrow_Insights_and_Observations_About_Generation_Z.pdf

What kind of sick people spend their days plotting how to get 3-year olds hooked to electronic gadgets/programs/etc. to the point where removing said device/whatever makes the child depressed? Have you no shame!

This to me is even worse than the marketing typology that was posted a while ago, with the focus on young children.

jprince7827

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Re: Consumers of Tomorrow
« Reply #1 on: August 06, 2014, 03:11:20 PM »
That was actually pretty fascinating.

sheepstache

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Re: Consumers of Tomorrow
« Reply #2 on: August 06, 2014, 05:49:39 PM »
Huh.

Beric01

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Re: Consumers of Tomorrow
« Reply #3 on: August 06, 2014, 08:53:22 PM »
I work in marketing, and at least in college, we would do this. It's called segmenting your market. Nothing new here.

Thank goodness I work in B2B marketing now. After turning Mustachian, I don't know how I would be able to live with myself with B2C.

naloj

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Re: Consumers of Tomorrow
« Reply #4 on: August 07, 2014, 08:45:02 AM »
Just watched the BBC series "The Men Who Made Us Spend" which someone posted on this board.  In it they noted that Transformers & He-Man were both developed as toys first and then the television shows were created as marketing for the toys so this targeting has been going on for decades.

PloddingInsight

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Re: Consumers of Tomorrow
« Reply #5 on: August 07, 2014, 08:57:20 AM »
First page image is stolen from the Honest Toddler!

https://twitter.com/HonestToddler

EDIT: ok different photo, from the same shoot?

taekvideo

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Re: Consumers of Tomorrow
« Reply #6 on: August 08, 2014, 10:48:39 AM »
First page image is stolen from the Honest Toddler!

https://twitter.com/HonestToddler

EDIT: ok different photo, from the same shoot?

Or they both bought the images from the same stock photos company...