My idea was that if you're one of those youtube car guys, you can sign up for this for one month, go through their entire list of cars offered, film a review of each one, and then cancel. For $1500 you can make, like, ten videos of cars that most people don't review much. If I was trying to make it, get my foot in the door of car journalism, I'd probably do this.
Otherwise, I think all the car guys have been laughing about how stupid it is.