I went in to Build-a-bear today. If they aren't widespread, it's a kids store where you fill and customise a stuffed toy. You buy the sewn shape (ie teddy bear), add a mini heart, a soundbite thingy, fill it with fluff, and add clothes/accessories. I went in to look as I was waiting for my partner, with mingled bewilderment/disgust/grudging respect. I added up the total cost for the basic bear (body starts at $25), and once you add clothes, accessories, tiny bear passport etc, you very easily go over $100 aus. That's assuming you only buy 1 outfit.
This kind of store just amazes me. It is utterly frivolous. most stores can at least claim their products are partly necessity/function (ie everyone needs food, clothes, cars), but I can see no need for a customised toy bear. It's such a brilliant business model- totally useless, plays on parental guilt/emotions, encourages a billion add-one under the guise of individuality. The tiny glittery skinny-leg bear jeans alone cost $19.95 (my actual jeans cost less). I'd argue it is the one of the most anti mustachian / frivolous shops in existence. Can you think of anything more deserving for the title?