Running out of Christmas ideas for that diehard Apple fan in your life? Well, how about a $299 coffee table book filled with 450 photographs of Apple products.The iPhone-maker unveiled just such a tome today, announcing that the book will go on sale tomorrow at Apple.com and in select Apple retail stores. It’s a hardcover edition, bound in linen, and is available in two sizes: $199 for a smaller 10.20" x 12.75" version, and $299 for a larger 13" x 16.25" edition. The book is simply titled Designed by Apple in California — a name that somehow manages to be both humble and incredibly pretentious at the same time.The photos inside are all new images shot by Andrew Zuckerman, and will show off 20 years of Apple design "in a deliberately spare style." In a press statement, chief designer Jony Ive described the book as "a gentle gathering of many of the products the team has designed over the years," and hoped that it would serve as a "resource for students of all design disciplines."
Replace apple with X (ess glamorious company) and this coffee book becomes something that the CEO of X gives vindictively to all employees instead of a Christmas bonus.