My jaw literally dropped when I read this story for the first time. Paying £22,000 for a three-room suite on an airplane is already the height of ridiculous extravagance. I'd be embarrassed to spend money on that if I were a billionaire.
But enticing poor people to spend that kind of money, and pay for it over time with interest, is a whole new level of crazy. The sad thing is, I don't doubt they'll find some takers among the financially illiterate.