"The couple now eats out at Panera Bread instead of “tablecloth restaurants,” stopped buying season tickets at Madison’s Overture Center for the Arts and dropped their indoor club seats for University of Wisconsin football games."
I'm not sure how much indoor club seats for a Big 10 school cost, on top of the arts and eating out, but wow. I've never been to a college football game, but apparently it's a "Basic Cost". Guess I'm just impoverished over here...