This is obviously a joke.
The real hustle is buy a game for $60 new on release date, sell on craigslist etc. it a few weeks later for $45 sans packaging (you "lost it") and before the return window is up (90 days typically), buy a copy for even less than $45, then return it for a full refund with your original packaging. The difference between what you sell the game and then re-buy it for is your profit.
Again, not really serious, but if you want to play games on release date for free...