There is a blog called my subscription addiction. There are hundreds, maybe thousands of these monthly subscription boxes. Judging from the blog there are many people who love getting random boxes of stuff mailed to them on a monthly basis. I find myself wondering who needs a new set of coasters, or a tea strainer, or plastic animae figurine, or whatever other random crap. There are boxes from Neiman Marcus that cost hundreds of dollars. A source of great excitement is the "value" of the box over what it costs.