I actually think this is a good article, because they stress it is all about choices. If you are middle class America that wants to keep spending the money they used to, 1 million seems like a good target. After all, not everyone is Mustachian, nor will ever be. I think it might ring a bell with some people that they will have to make choices on what they want to do in retirement, but that seems a good thing. Yes, the title is unmustachian, the article seems good for its public though.