I think I've eaten in a restaurant maybe 3x in the last 2 years so I haven't noticed this, but a local FB group is all aflutter the last few days with restaurants charging a "Covid Fee".
Someone posted a receipt.
Total before taxes and fees: $48.85
State Tax: 2.94
City Tax: 2.45 (This may or may not be either new on increased since Covid started.)
"RSTRNT fee" 4.89
48.85 in food cost 59.18, or more than 20% above the listed prices of the food.
So they have that 10% fee added. There are all sorts of complaints about this particular restaurant on Yelp, etc. and the manager's responses make no sense. Like claiming this is more fair than raising menu item prices because it allows them to adapt for different labor needs. He cites a table of 1 as needing more labor per price than an 8 person table. Um, even if that's true, you'd get the exact same revenue is you added 10% to menu prices, so it's an insultingly nonsensical explanation. He claims that the fee is made very obvious, but then goes on to mention the multiple complaints they get (and Yelp is full of complaints about it), from people who weren't aware of it You can't say it is obvious if you have many customers saying they had no idea. Even if it wasn't intentionally hidden, clearly when you get multiple complaints you need to change strategies, if your goal is to actually have people be aware of it. If you goal is to hope people just don't pay much attention when the check comes (and I think many people don't--they just add a tip and sign), or to have them not be aware until it is too late, then yes, keep it as is.
Apparently they aren't the only one, either. So it seems a common strategy, at least in my area, is to not raise prices, but to... raise prices by adding a different fee.