I'm a board game enthusiast myself, and this looks like it could be a fun investment. I'm not sure it will be a financially sound investment. Board gaming has seen an incredible growth this past decade, but, with that comes increased competition. In fact, many of the online retailers have gone out of business due to increased competition from mainstream retailers. That said, as a publisher, their ceiling will ride with the popularity of the games they continue to publish. That depends on how well you think they'll be able to recruit new designers and maintain current ones. Board games are now seeing an expansion similar to what we've seen with the independent video game industry through Steam, Gog, and other online publishers. There is a vast flood of new independently designed games entering the market every year, yet only a few will ever become profitable. That said, you're investing in a publisher with a successful track record and an established customer base. Who knows? I would throw some money at it for fun, but I wouldn't expect much in the way of returns.