When I talk to people about money, I tell them it's not really about the math or amassing a pile 'o money, it's about peace of mind. I got laid off unexpectedly a few years ago and was able to take a vacation before looking for a new job, instead of freaking out about next month's bills. Four years ago, my AC went belly up on morning, and it was nice to have the cash sitting in my emergency fund. But some people are not even that advanced and cannot fathom paying cash in full for a new AC, so I ask "what happens if the company that you are working for closes the doors tomorrow? Wouldn't it be nice to know that no one is coming for your stuff while you are seeking a new job?"