Major companies like Google make a large portion of their profits through piracy these days and nobody stops it.
Can you elaborate on this part? I haven't heard it before.
Basically, the way this works is that businesses that allow file-sharing/video sharing are not legally liable for piracy that occurs using their services under the DMCA. Only the person who uploads the file is legally responsible for it. So copyright holders have to constantly threaten to sue individuals and file DMCA claims to get files taken down, while companies like Google's YouTube subsidiary etc. have no responsibility for it. Google and other companies are not responsible for policing their service to keep out copyrighted material. According to the government, that's the job of the copyright holder. It's a massive game of "whack-a-mole" that the copyright holders can never win. Meanwhile, Google rakes in the big bucks with ad sales on all these videos and files and searches. They are literally getting billions of dollars profiting off piracy and there is no legal recourse against them by the copyright holders.
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So how is Google supposed to police this? They have someone manually review every video before it's uploaded? I guess their employees have to also know every copyright that's out there as well, so they know what they're looking for.
I think it makes a lot of sense to have the copyright holder be responsible for alerting hosting services when there's a breach. I've seen plenty of youtube videos taken down for copyright violations within a day of being uploaded, I assume because the copyright holder let them know. Sure there are some shady sites out there that blatantly take advantage of the rules, but the success of things like iTunes, and the continued money making of movie studios tells me that not too many people are being disencentivized by it yet.
I also see that Google is pretty good about taking down stuff that someone complains about, and am not really sure what else they could do.
Youtube has an algorithm that scans all the videos uploaded for things that violate copyrights, and has policies that heavily favor rights holders over youtube content providers. There's actually quite a bit of discontent with the system unfairly shutting down videos that legally fall under fair use among people who make their living through youtube content.
MoneyCat, I may be attributing someone else's comments to you (and if so, I apologize), but didn't you also mention how it's difficult to make money through freelancing because of AdBlock? Wouldn't this also cut into Google's revenues from ads on their sites?
Google will take down the video for a DMCA complaint, but the sheer number of violations makes policing it completely impossible. It's still the responsibility of the copyright holder to notify Google. Unfortunately, there are only 24 hours in a day and it would require an army of people working on behalf of the individual copyright holders to police this, when if Google did it themselves it would be much easier.
YouTube may have an algorithm that scans the videos for copyright violations, but clearly it's not working because I can go on YouTube right now and listen to any song I want without paying for it, watch pretty much any TV episode I want, watch entire Hollywood films, etc. The piracy is so rampant that people really don't need to ever pay for any music, show, or movie ever if they don't feel generous.
Metallica tried to warn people about this problem back in the 90s when Napster came out and now the problem is a million times worse.
The solution? Probably the only solution is to outlaw all file-sharing and tube sites completely or at least make the legal responsibility fall on the service provider which would essentially outlaw the service since the legal liability would be so high that it would be unprofitable to run the business
To answer the other part of your question, Google is facing a big revenue problem from Ad Block Plus, but at the moment they are still pulling down billions from the remaining ad revenue from people not using the plug-in just because of the sheer number of people who use their services. An ordinary person like me whose views would number only in the tens of thousands cannot compete in this kind of environment. I made $2 in ad revenue for about 100 blog articles I wrote, at which point I decided to shut down my blog because it was a waste of time. This problem has befallen a lot of formerly successful blogs. Just take a look at
www.cuteoverload.com and read the last message from January to see what I mean.
YouTube is adjusting to the new reality by starting a paid service called YouTube Red where people can subscribe for exclusive content. In time, though, it's probably a losing proposition because all the YouTube Red content will be pirated thanks to the weak DMCA.
The laws need to change and they need to be enforced.
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