I like that bike, and their rent to own is a good idea as well. I hope the company will last, so many Ebike companies have gone belly up, I do feel now is the "time " for Electrics.
There will be issues with the bike, I wonder how they will deal with that. I really dont like that you have to take the entire bike inside to charge, and I wonder how it will be on San Fran hills. Still no one Ebike can work for everyone, If someone gets one they should post a review.