Pre-MMM in video form

[undercover]

https://www.youtube.com/watch?v=PZ29DQvopZo

Just came across this on YouTube. It's pretty much the premise for the vlog. He correlates consumerism with environmentalism, just as MMM does. Just a reminder that none of MMM's ideas are new or unique. This was made at the latest in 2007. MMM just brought the material in an in-your-face "go big or go home", blog format.

[mozar]

MMM just brought the material in an in-your-face "go big or go home", blog format.

And I'm so glad he did! If you google "environmentalism and consumerism" you'll find stuff going back further. Here is an article from 2004: http://news.nationalgeographic.com/news/2004/01/0111_040112_consumerism.html