Author Topic: Playing With Fire documentary update  (Read 1650 times)

reeshau

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Playing With Fire documentary update
« on: November 15, 2019, 02:56:26 AM »
NEWS FLASH   ***   NEWS FLASH   ***   NEWS FLASH

Playing With Fire digital release date November 19
Pre-sales available on iTunes, Vimeo
Expected availability on Amazon, Google by release date
Price:  $4.99 rental, $9.99 purchase
60,000 sales to make breakeven
Netflix deal still in negotiation
Not to be confused with John Cena movie

Full Kickstarter update follows

Quote
What's up Kickstarter family?! We've missed you, but luckily time has flown by due to our insane schedule. We've been on the road since May, supporting this film at screenings all over the world.

To date, we've sold over 10,000 theater tickets and played the film in over 100 theaters. Amazing.

I am SO excited to officially inform you, the movie is ready for its digital debut. No, we didn't recently release a John Cena firefighter family comedy. But perhaps we will gross over $12 million because quality is always rewarded fairly... right?!

You can find links to iTunes and Vimeo below, and it will be appearing in the Amazon and Google Play marketplaces as soon as the internets say so. We will send you links to those as well once we have them. (Quick Side Note: iTunes is automatically aggregating a Rotten Tomatoes review from John Cena's garbage family comedy. We've asked them to fix this snafu, which may take a few days. Bastards.)

The film will be available for pre-sale now through November 18th and will be available for immediate rental and purchase on Tuesday, November 19th on both platforms. We are less sure about Amazon and Google Play, but are told they should populate by the 19th as well.

The sales we can muster over the next few weeks will directly affect these platforms’ willingness to promote the film and will influence the potential Netflix deal we've been aiming for, giving us a major shot to launch FIRE into the mainstream consciousness.

We hope this will garner attention for our collective cast and the movement as a whole, and solidify FIRE’s place in the zeitgeist. Also, to reiterate, our goal is to cover our costs with this film, and then immediately try to get as many eyeballs on this as we can, regardless of profits. We believe we have a solid strategy in place to do so.

In the spirit of FIRE itself, we have opted initially to cut out the middleman and go direct-to-consumer. And as an independent project, this will be what eventually breaks through the noise and gets us the attention of the middleman (a.k.a. Netflix). To give you context, we’ve spent $325k to make this film. We netted roughly $90 from you wonderful humans, and $20k on the theater tour after 5 months of work and toil. This digital launch is our best chance of breaking even, as we cannot guarantee a streaming deal (which would likely be around $100k for 2 years, if all goes to plan). iTunes takes a 30% cut, with Google Play and Amazon coming in around the same. Vimeo takes 10%, but the audience potential is much smaller. We also have two price points, with rental costs at $4.99 and download-to-own coming in at $9.99. We wanted to keep the movie price lower than most new films as a gesture to our fellow frugalists and frugalistas. With all the variables, it’s hard to nail down an exact number, but we figure we will need to sell roughly 50-60,000 copies of the film in order to break even.

We hope you will consider helping us promote this film. Rising tides lift all boats. Pre-order sales can help us get on Apple’s radar, heading into our release on the 19th. We have been very careful to ask for favors because we knew this would be the biggest ask we would make. So here is how you can help.

1. If you've seen the film already and enjoyed it, please consider leaving a review on Rotten Tomatoes! This will encourage others to consider a rental or purchase, and differentiate ourselves from John Cena's film... have we entered a different dimension?! https://www.rottentomatoes.com/m/playing_with_fire_the_documentary

Also, if you haven't already, a review on our book would be much appreciated. https://www.amazon.com/dp/1608685802/ref=cm_sw_em_r_mt_dp_U_BADZDbXWNH9BN

2. Consider buying a copy or two to share with friends and family. We want Apple to know that this is worth promoting!

3. Promote to your social channels and let folks know this project and this movement is worth supporting!

When I found this whole world of FI, my life was completely transformed. I'm sure many of you felt the same way. I believe in this movement because of you. We took on this filmmaking challenge because want to see the world be a more mindful, less wasteful place. I believe the collective effort we’ve all put into this film can help make a dent. Let’s see how far we can take this thing.

- Scott

https://itunes.apple.com/us/movie/playing-with-fire/id1485494923

https://vimeo.com/ondemand/playingwithfire
« Last Edit: November 15, 2019, 03:01:53 AM by reeshau »

Kierun

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Re: Playing With Fire documentary update
« Reply #1 on: November 15, 2019, 09:13:48 AM »
Thanks for the info and update.  Was just talking about "what ever happened with the digital release of this doc?" the other night.