I think a lot depends what you use internet connectivity for. in our case we do not have TV/cable/satellite service or the land line but we use internet a lot
- work connectivity (for ability to work remotely, stay at home and work from home , do not drive into the data center if there is an issue ,etc). Work pays for one of the ISPs
- communications (Skype, google voice ,etc). my parents are across the ocean and they is how they are seeing their grandkids
- foreign service TV (streaming to us through specialized sites) to help bilingual education
- Netflix
- phone (Obihai allowing me to use analog phones as land lines without paying any monthly fees)
- cell phone (wifi calling from Tmobile to compensate for weaker coverage at home)
- entertainment (Steam primarily)
in cases like this, internet is a pretty important utility to us, enough to have 2 providers and build a router that load balances/automatically switches between two different providers.