Yea I decided the credit I would receive didn't cover the savings I would get doing it myself.
I have a 1 1/2 story, so the insulation becomes a little more difficult and more expensive. I just completed it Dec 27th I believe. I would recommend doing this type of work in the late fall, winter, early spring. I would never do this in the summer when the attic is 100+ degrees.
I started by air sealing along the edges of the attic, as well as sealing all the light fixtures, plumbing penetrations, and wire penetrations. Since I had finished space in the attic, I also had to seal any gaps along there as well as place foam blocks under the wall, between the ceiling joists and seal those. Installed vent chutes in each cavity. Then blew in about 16 inches of cellulose insulation.
I haven't broken down costs for just the attic. I did two other projects in tandem (bathroom exhaust, 90% done, basement rim joist sealing, not started but materials have been bought). If I subtract those projects and take out tools that will be reused in future projects. My spending before taxes was roughly 1300.
Now I know this is anecdotal, but this is what I have noticed so far: The frequency that furnace kicks on has been reduced significantly, The floors on the main floor stay warmer (says the wife, so it must be true), the finished space in the attic stays closer to the same temp as the rest of the house (previously usually 10 degrees cooler in winter), and my house is generally just more comfortable. I will get a better idea with the next few heating bills (I also have a gas furnace), expecially since its been -20 for lows and a -11 high yesterday here in MN >.<
Edit: Good starting place for all the things to cover when completing this type of project.
http://www.energystar.gov/ia/partners/publications/pubdocs/DIY_Guide_May_2008.pdf