Hybrids may have lower maintenance costs per the article but what about the environmental impact? The impact of mining, transporting and manufacturing those batteries, and what to do with them when they die (They're toxic waste).
My Tacoma isn't the most fuel efficient vehicle, but I have a company gas card... My commute to work is less than 10 miles so it's fairly low impact. I still do enough towing and hauling (bought a fixer upper house) and take enough trips to the mountains (Dad lives in the sierras and I do a lot of hunting/camping) to justify having the 4wd.
The value I derive from my truck is from the work that it does for me, and the low cost of operation. All I put into it is gas, oil, insurance and the occasional tune-up (Plugs, wires, etc.) before I smog. I replaced the shocks and springs once (they were shot and upcoming maintenance work mentioned above is about the most expensive thing I've had to do.
Check out the pic below. My dad and I both have Tacomas, we hauled 6 loads like that Father's day weekend. Try doing that with a Prius or a minivan!