I have a special loathing for Valentine's Day consumerist hype. I don't want roses, don't want cheap candy in an ugly box, don't want the same trendy piece of jewelry the ads insist every woman wants. Getting dressed up to go to a fancy restaurant and eat overpriced food on one of the busiest nights of the year? Just shoot me. And I've known too many women who insist on getting all or most of those things on V-Day, and yeah, I judge them and judge hard.
Black Friday is bad, but at least all those shoppers enter the fray with the idea (however erroneous it may be) that they will save money. They may not need all that crap, but at least they aren't paying full retail for it. V-Day, on the other hand, is a full-retail holiday, calculated to be expensive because men are the shoppers, they are buying things they normally don't, and there's a lot of pressure to not be "cheap." If women were expected to fully reciprocate in V-Day gift-giving? There'd be blowout Valentine's Day sales galore, starting the day after Christmas.