- In 34th st - the focus is Santa and beleivign but the movie is centered around Macy's and consumerism.
Didn't Santa show Macy's that over the top customer service will win more customers? He was telling shoppers to go somewhere else which in a reverse psychology sort of way convinced them to remain loyal. Santa nor Macy's were advocating signing up for credit cards or buying extravagant gifts.
- in Wonderful - there is bank run and local mortgage crisis, and robber-barrons that want to take advantage.
Yeah, but it also explains the value of local run banks and banking based on personal character along with the pitfalls of not having securities. (IE FDIC). Bailey explained this when he had to convince everyone not to drain their accounts. Banks don't work that way anymore, they aren't backed on local property. To be honest I don't know if this is necessarily a good or bad thing in today's world, but certainly the appealing ideal is for it to be local and more personal. banks today advertise personal service and their tellers are trained to be friendly, but they are no Bailey's Building and Loan.
I think it's more a matter of people holding up those past periods as ideals rather than historically accurate and both those movies depict the good over the bad. I don't agree that 34th romanticizes consumerism nor does wonderful life advocate draining your bank account. That's not really a bad thing though.