No one can answer this without a lot more information.
This is so industry/job specific. There's no universal value for bachelor and graduate degrees. It depends on what they're in, what the program is like, what school they're from.
What skills would be different in each program, and which are more marketable? Have you looked at job listings in your profession? Do they often ask for a master's degree? Why?
Will your particular masters program that you are looking at be the kind of masters these jobs are asking for? In my industry there are master's and doctorates that superficially look similar, but have radically different career outcomes.
Have you talked to a recruiter about what education is most desirable in your profession, and why?