I took a flight from Houston to DC last week. It was a 3 hour flight so no meal service. But they announced they would be selling meals to those that wanted them. I though, "yeah right, who's gonna buy that?" But there was a whole lot of people buying food. Somewhere along the line we went from, "airline food sucks" to "gotta have that, where's my credit card?" and I missed it. It seemed kinda surreal - ITS A 3 HOUR FLIGHT! It kinda reminded me of the old days where as soon as the little no-smoking light went off, every single smoker whipped out their cigs and started chain smoking. Maybe its a psychological thing?