My wife suckered me into bringing her car to the dealership for an oil change once. She received lifetime changes as part of the purchase, and with 140k on the clock, is making use of that gimmick. Anyway, even though no money was spent, that was the first and last time for me. In the time it took to wait for the service, I could have done both of our cars, and enjoyed a beer in the process (I imagine they'd frown upon popping a top in the waiting room).
Of course I perform all my own service, and even buy fixer-uppers to save money. When I come across something I don't know how to do, I learn (sometimes I don't get it right, and that stinks, but it's part of learning). I have a nice garage stocked with tools and heat, since cars and bikes have been a lifetime hobby of mine. For someone who just isn't inclined to do this kind of work, and may not have a decent place to do it, I don't judge. But for me, it's part of the ownership experience. Oh, and the wife still has the dealer change her oil - she can work it into her schedule just fine.
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