This is an interesting topic.
I know a few people who brew beer or mead, make wine, make cider for fun.
When MMM did his little thing about making cider, I admit I was intrigued.
I don't really see a huge difference between Starbucks etc. and craft brew beer. It's all in the frequency. I mean, you can get a cup of coffee (plain coffee) for $2. You don't have to be spending $4. And you don't have to buy one every day.
The reason that I haven't tried making cider or anything, is that I think it would increase my consumption of it. Having beer in the house, or cider, or an open bottle of wine is an invitation to drink. As a middle-aged woman, I simply cannot do that anymore and maintain a reasonable weight. So my intake of beer, wine, etc is strictly in social settings. (And I love wine. I belong to two wine clubs for local wineries. I just take the bottles to social events.)
I do make my own coffee, but only drink 1 cup a day (and I prefer our pre-ground cheap coffee in the can from Costco to the expensive stuff we have at work). My treat, one could say, is soda water using the soda stream. Even though I buy the canisters with a 20% off coupon, it's still paying for unnecessary carbonation.