Thanks for the warm welcome and good ideas.
I've already taken a few positive steps since writing this post
1) canceled 2 "entertainment" type subscription accounts for $21 a month savings
2) paid off all of my credit cards down to $0 (came from my emergency fund which is probably too big)
3) vowed to never carry a credit card balance again
4) read the entire contract of my universal life policy, but I honestly still cannot tell you where the money goes.
I'm currently reading more MMM blog posts and trying to compile data for my case study.
:-) it's good to know I'm not alone and other people are going through the same exact things I am.
This is a great start, but the way to really get ahead is
automation. Instead of vowing to never carry a credit card balance again, just log into your online bank and set it to automatically pay off in full each month. You have an emergency fund, so that should act as a float. This will force you to track your checking account to make sure you have funds available to pay off your credit card. It sounds like you setup the ROTH IRA to be automatic which is great. If you get to the point where you're maxing ROTH and 401(k), set up an automatic allotment for a taxable account as well.
The best thing, IMO, is to track every single dollar you spend for 2-3 months to see where it's all going. I plug all this into a spreadsheet and average it out over time to get my true average spending. I also use mint.com since the UI is very nice and it lets me see everything with very little work.
Lastly, take charge of your investing. Getting a really good portfolio is not difficult. I'm actually on my way to simplifying to about 4-5 ETF's/funds. My goal is a S&P500 ETF(large cap), small/mid cap ETF, international fund, bond fund. There are infinitely more ways to do this, but the basics are right there. I pick based on performance, but mainly based on exp ratios. The big thing is don't let the fear of not knowing enough to optimize your investing strategy stop you from putting a 'pretty good' strategy in place that reduces your fees. You can continue researching and expanding your strategy, but a well-diversified portfolio carrying large/mid/small cap, domestic/internation and stock/bonds should be all you need. Research asset allocations and go with what you're comfortable with (I'm heavy stock, but i'm about 5% bonds, 20% international stock, 25% small/mid cap and the rest large cap).
Good luck and keep asking questions!