I love the look of it. It's nice and sleek.
No annual fees, no international transaction fees, no card or replacement fees, all these things are great for me. There aren't many credit cards that offer nil international transaction fees.
Don't know/care what the interest rate is.
Don't greatly care about a lack of rewards because I'm not a huge fan of this-for-that bartering and I don't find frequent flyer points to be worth the hassle.