I'm 33 and my husband and I are doing very well right now.
We are worried about college costs for our future children. I think we are on an okay track to save for retirement (I say "okay" because it is difficult to really know what is needed. We certainly have well more than average for our age, and maybe even average for people reaching retirement; but with NO pension, and a question of whether there will be much social security, and it all depending on the market, well it is still scary); but to also pay for the incredible rising cost of college, for more than one child, just makes retirement look so far away- if even ever possible.
I was very worried about saving for college when I was your age too, but now I'm in the year I dreaded: I have a college freshman and a college senior ... and my total outlay for college expenses was around $300 for the fall semester; yes, a number of positives came together all at the same time. Last year I spent more when we only had one in college (junior year of nursing school is incredibly expensive because that's the year they start student nursing, and that was tremendously expensive -- but this year she already has her school scrubs, stethoscope, all her books, etc.).
Having spent so much less than I expected, I'm feeling generous and am taking them shopping today for some back to school clothes. The oldest has specifically asked that we buy two outfits appropriate for job interviews.
How'd we get here? First, we over-saved. Not a problem, mind you, but we started saving aggressively when we were first married (I was just out of college, and he'd been working a couple years, but we wiped out our savings buying our first house -- that was not a mistake). We lived frugally and saved in our own names, in generic accounts instead of college-specific accounts. We saved while time was still on our side.
Around the time they started high school, we started seriously talking about college choices, and we set limits for our kids. We told them we could pay for four years at a state school, and if they wanted out of state (no point) or a private school (again, no point), they'd have to pay the difference. Neither had any problem finding what she wanted in a school.
Then both of our kids ended up earning academic scholarships -- enough to cover tuition; however, this is NOT something you should expect will happen. I teach high school seniors, and the vast majority of our students -- even the really strong academic students, even the ones who are highly motivated and genuinely work to seek out scholarships -- do not get anything. Save as if scholarships aren't going to happen, and then be glad if they do!
Now that I'm 3 1/2 years into paying for college, I can say that thusfar we've only dipped into savings ONCE to pay college costs. We've been able to do it most semesters from our current earnings.
My advice about college costs: Save, save, save while they're young. Don't be afraid to set limits (an amazing number of parents don't talk to their kids about what they can/can't afford for college). And it'll turn out to be easier than you expect -- but only if you save now.