I was in a hotel room a few weeks ago which gave me the opportunity to do something I don't at home: watch cable TV. When The Office went to commercial break, I got up to hop in the shower. As was going into the bathroom a Lexus commercial came on and flashed "Lease a Lexus" on the screen. Showering in near boredom the true meaning of the atrocity hit me:
LEASE. To lease means, in most instances, "can't afford." The lessee most likely doesn't have the money for said object. This word alone, similar to the use of "Lexus" by itself (or as a brand), is straightforward. However, is was indeed combined with "Lexus."
LEXUS. Lexus is a trademark if the Toyota company. And if you don't know much about the automotive industry, a Lexus is, in most cases, a Toyota with all the options and a giant scowling front grill. For example, a 2022 Lexus ES350 is a Toyota Camry with leather seats, more insulation, better speakers, etc.
Now, and this is what blew my mind in the shower that day: why the hell would one LEASE a Lexus? If you can't afford the LUXURY version of your Toyota RAV4, shouldn't you opt for the lower priced RAV4?! Affluenza at its finest. And it's become so mainstream that even I needed a few minutes of brain down-time to realize what I was hearing.