The old folks do this on the old asphalt shingle roofs in Sun City in Arizona. The coating devalues the houses there considerably. Everyone assumes the roof needs to be replaced. This stuff is great for flat tarpaper roofs and metal mobile home type roofs, but causes the shingle underlayment to rot, even in dry climates. The roof can't breathe. Many of these products state they are not designed for asphalt shingle roofs.
My guess is your neighbors will not be pleased by the appearance. At $105 per bucket, that stuff gets expensive. What will it cost to put two coats on your roof?
Next time you reroof, look at radiant barriers. The builders are using them in Phoenix now. Same benefit, normal looking roof.