Somedaystache, what is the plan for the kids if you both die? Is it just up to the state/your family to figure out? That's always what I think of as the main point of a will.
And growing up in a large family business, talking about estate planning has been regular. Healthcare directives and the like, nope nope nope, but more like "if I get run over by a piece of equipment tomorrow, I know my family and the business will survive me". Because when taking on this size of business, if the owner/operator dies without life insurance and a plan for how things will proceed, well it's likely the business that has been in the family for generations will not survive, the spouse will be forced to sell assets that are difficult to sell in order to fund life, and the family may have to move. So it's considered responsible to discuss these things and get a plan in place. Unfortunately it usually takes professionals to get everything in a neat bow.
And then my mom's mom is in her 80's and has put together the photo displays for her and her husband's funerals so the kids don't have to do it, and so she approves of all photos that will be going up. She has openly discussed with her kids what they each want funeral-wise. So maybe my family is a little weird.