I had a death in the family, so it's been a while since I logged in. Some great points made here.
@Spork, yes I did buy it at a 15% discount of the lowest price at the beginning or end of the ESPP period. So definitely will continue to buy it, since it's free money. We used to be allowed to invest 10% of our pay into ESPP, but a few years ago they capped it at 5%. I used to hold it to avoid capital gains. I also used it like an emergency fund at times and even sometimes sold shares at a loss to offset taxes for various reasons.
@Shuffler, yes the discount is ordinary, but not the rest of the gains if you hold it as far as I remember. I hope I don't have to pay ordinary taxes on the shares I've been sitting on for years. The fact that I've been trying to keep taxes low is the main reason I haven't been selling it.
@Spork, I also use Turbo Tax. I feel like I get hit hard in taxes when I've sold in the past which is partly why I've been sitting on it too.
@ixtap, I know that whenever my company announce earnings even though we are always doing better than expected the stock price drops. I believe this is due to all the trading that occurs.
@jtriplett, I'll look into that. Right now it's managed through UBS.
@Moustaches, My company has been at least in the top 500 on Fortune since 1979. While I understand that thing can change as MDM pointed out Enron is a great example.
I also should have mentioned that I've been using my dividends for my vacation fund, time to change things up. I really do enjoy this forum lots of great advice and great conversations.