Family and Friends rate brings the subscription costs down to $6 a month (I'm still hunting for more friends). I suppose in true MMM style I would not be having a Spotify subscription but doing something like buying used CD's from Goodwill or using the library (or in the extreme, not listening to music)...but I find the service to be a big value (for me, not everyone) -- an incredible amount of content and I really don't like owning CDs or LPs, etc... so away they go, to good homes I presume. I can download the Spotify music to my (Republic Wireless) phone and so can save on data charges while I'm out walking.