@dave yeah i think financials get a bad rep. It's a bit like religeon, childrearing, etc., people just shut off and do things "The way they have been taught" which is usually a mish mash of myths and heuristics that are way out of date - and then they don't follow those anyway because they don't truly know why they're doing what they're doing.
I was thinking last night how this is somehow related to my discovery about nutrition. Once you understand and consciously choose to do this or that it is so much more empowering, compared to before I understood nutrition and was following "rules" i thought I had dialled down but made no sense!
Similarly, your financial life can be understood by breaking down preconceptions and building it up from scratch and trying to let go of biases and logical fallacies we all harbour.
In a way, it's the logical next step to take care of if you're already taking care of your health & basic needs, and a natural progression of growing up, I suppose.
I want to see a Maslow's hierarchy where dieting & exercise comes before saving up your excess cash and reducing spending. What comes next?
/rant