It always makes me shudder how the happy hippy left-wing eco-propaganda seems to monopolize the idea of anti-materialism and anti-consumerism for its own purposes. For me, the reason to be anti-materialist and anti-consumerist is simply personal freedom, not supporting some utopian leftist eco-bullshit. If the "community" and "mother earth" benefit from my own abstinence, these are just some side effects, not anything that I'm concerned about or would preach to others. In fact, preaching the eco-religion of self-deprivation or sacrifice for social welfare is just another way to control other people's minds - far away from the concept of a free thinking individual.