I find that you just need to know what color spectrum you want, and figure out the lumens vs watts conversion.
All our LEDs give off the same light as the old incandescent bulbs (as far as we can tell) except for the bulbs I bought for the basement and garage, where I went for the whitest light possible (I think they called it 'daylight' on the packaging).
I have various brands, as I've been buying LED bulbs since 2009. None of them have failed yet.