Interesting thread. I buy almost all generic, store brand. We have two chains of low cost stores, both German, Lidl and Aldi. I buy wine, bourbon, generic 'diet' cola, cat food, deodorant, toothpaste, toothbrushes, shower gel and toothbrushes in either or both. DW buys vegetables, butter, some meats, fruit etc in either. Fresh meat we get in a different chain(slighly dearer). Interestingly, when I bring home generic washing up liquid, she points out that it is very watered down compared with Fairy Liquid! I have experimented with low cost ketchup and brown sauce but it's not worth it, Chef and Heinz sauces for me. I used to buy Weetabix like generic in Lidl but have now switched to homemade granola - I am an addict! I prefer Zip firelighters over generics usually. I buy disposable razors and cheap shaving foam. We still spend too much on food though!