More fad-speak has been happening at work recently. Lately there has been a proliferation of the following:
Using "ask" as a noun, instead of "request". As in, "That is a big ask." Or, "We should meet to clarify what the ask is."
Also, using "heavy lift" instead of "challenge". As in, "That is a heavy lift for your team, let me know if they need help."
It is like a disease. Someone starts it and then pretty soon everyone is mimicking the lingo.