I'm inclined to blame a lot of either "AI-generated text" or "Near-AI generated text," referring to the sort of "content farms" that pay people a couple bucks for some surface level "listacle" about a topic, one point per page, filled with ads, etc. They're usually subtly wrong, but, hey, who cares, you got someone 4 pages in before they bounced out, for 78 ad impressions, three full screen slidovers, and an autoplaying video in the browser tree! Also, a bonus download of a cursor optimizer.
And, of course, the weaponization of attention for behavioral surplus extraction. Zuboff's book on Surveillance Capitalism is a slog, but a very good read to understand the absolutely human-toxic crap being deployed by every tech company in pursuit of more time-on-device to extract more surplus to sell as prediction products to their actual customers.
I use the internet a whole lot less than I used to. It's mostly a conduit for Matrix messages anymore (I self-host my Matrix server, federation... should be working), occasional forums, but even then I'm simply not using them nearly as much as I used to. More and more people I know, myself included, are simply opting out of bothering with the internet for much. I still self-publish my blog, but I'll see how long that lasts into the future. Doing projects without having to document every step does save a lot of time. And it's a decent source for ebooks and the like... but even there, I've been moving back to just buying used physical forms on eBay. They read better under lantern light in the evening.
Similarly, a lot of web platforms have fought not to be considered media companies and, simultaneously, throw up their hands saying moderation is too damn hard. The result? Well, ethnic cleansing in Ethiopia and Myanmar in the last few years was incited and organised almost entirely over Facebook. There is for sure an underlying human issue, but the technology is not agnostic (nor was it designed to be).
Indeed, genocide is super engaging! And everyone believes the Standard Tech Appopollylolly, so you just use that when you're caught! "We are so,
so sorry you caught us enabling this vile behavior that runs afoul of our Community Standards. We promise to do the work to ensure you don't catch us doing it again." Same refrain every time, for the sort of "super profitable behaviors" that you can't
not know about, if you pay the slightest bit of attention. But, you know, What's Good for Zuck is Good for Zuck and all, so what's a bit of genocide somewhere across the world in exchange for those sweet profits? I mean, marketing to angry people watching beheadings, what could be easier?
I frequently have to search for very technical scientific information (not necessarily papers/journals), and even in that very specific area I'm finding my results muddier and muddier as time goes on. Eventually I'm concerned that the search is going to be almost useless because I'll have 20 pages trying to sell me something and nothing substantive to actually read about.
Yup. "Trying to infer what people actually are in the market to buy" is at odds with "delivering the results requested," and the first is a lot more profitable. I mean, scientific information?
NERD!!!!!! What are you in the market to
consume? That's your right and proper place in the modern tech economy - a
consumer. You
consume the information about the products you're about to
consume. For the profit of others.
...and we end up with a strangely predictable animalistic behavior wherein it can be predicted what's going to draw more eyeball time, regardless of the quality of the content.
Indeed. And that's been optimized for north of a decade now, with great results for those doing the optimizing. A class of people who can't think for themselves about anything, "trust the experts" in... whatever it is they're told to trust them about now, and who are good little producers of behavioral surplus that's then used to ensure that they consume whatever surplus they can generate, and, ideally, more. A debt-trapped worker is a good worker!
I absolutely hate what's been done with computers, consumer tech, etc. And I work with them at deep levels. Anymore, I run Qubes on almost everything to isolate bits of tech stack from each other, because I don't trust them to not leak/collaborate/etc, and I'm trying to use computers less and less in the evenings. Eventually my blog might just be typewritten by mail or something. I should work out what that looks like...
But, short answer, I think the internet is getting worse because more and more people with any sense have simply stopped using it. It's a good New Years resolution!