Somewhat related, I work for another high profile tech company that also did layoffs last week, and let me tell you, the internal vibes are not good. The younger grads especially are taking it pretty hard.
It's quite different from the Twitter case because:
- it was handled extremely well
- the severance is excellent
- the business case for doing the layoffs is strong
Yet it still blows big time for everyone, even those who weren't cut. Barely any work got done in the days following the announcement.
I'm not sure there is a good way of doing large layoffs. It seems is mostly choosing the least bad one. One company I worked at cut 5-10% every month or two for a year before eventually going bankrupt. I am pretty sure that's the worse way the organization is in a constant state of fear and rumors are rampant.
A couple things worth noting, when Jobs came back to Apple in 1997, he laid off 4,100 employees, 31% of the workforce. Evidently, 50% RIF gets Twitter to breakeven. Yes, ad revenue will go down, so either more cuts or more revenue are needed.
The WARN law required 60 days warning or severance in lieu of the warning. Twitter gave their employees 14 weeks, 5 weeks more than required.
Twitter started in 2006, I joined in 2008, Musk in 2009. In all those years the only impactful improvements to the platform I saw was going from 140-280 characters. blue check marks, and adding (limited) video. People have been begging for a edit button since the beginning. People who think Elon has no idea what he is doing aren't paying attention. I'd argue that other than Donald Trump, nobody has been a more successful Twitter user than Elon Musk. His 115 million followers, dwarfs the number of followers of previous Richest Man in the world, like Bezos or Gates.
Elon's Twitter presence, in 2012 was factor in my forking over more than twice as much as I'd ever spent for a car, to an unproven car manufacturer. (I ordered it Dec 31,2012 cause the price went up $10K Jan 1) . I watch him fix Telsa problem by paying attention to complaints, specifically the high price of body repairs in Model S. They are still expensive to fix body damage, but way better than before he got involved.
Elon makes plenty of juvenile, offensive, half-baked, and some just stupid tweets, although not has many as Trump has done. However, he never sounds corporate and is seldom boring.
Finally, Twitter was ridiculously overstaffed, they had 1,500 involved in moderation and amazing 3,023 engineers. In contrast, SpaceX has 12,000 employees with I'm guessing a similar 3,000-4,000 engineers. By any metric SpaceX engineers have made an order of magnitude more innovations than Twitter engineers. To paraphrase Churchill about Twitter engineers. Never in the course of engineering history, have so many, done so little, for so long.
Elon Musk, won't let the remaining 1,500 or so engineers take 15 years to add a bloody edit button to the platform.