I find that the 'imperfect produce' isn't marked down enough to get me interested. When I want imperfect produce, I buy marked down stuff from the "holy shit, this stuff is on the verge of going bad" bin. I got 6 mangoes, 11 avocadoes, and 6 granny smith apples for 3.50$ last week. They all went into smoothies that day anyway, so I don't care how they look on the outside.