Ha, when I first saw this thread title (had not yet seen the commercial) I thought either:
1. Eric REALLY likes cold cuts, or
2. Eric found a good deal on cold cuts somewhere that he really wants others to know about, or
3. Eric is stoned
Then last night I saw the commercial during a game, and thought "Oh, THAT'S what that thread is about!" The commercial was even funnier to me knowing it had been a thread topic here.