MMM recently referenced this guy in his recent blog post "It's Not A Contest." Seems like Sam Polk has been getting a lot of attention recently. Maybe he is relevant right now because people know his story rings true and are looking for a way to get off the greed hamster wheel themselves. I also wouldn't be surprised if he writes a book. But you can't begrudge him for doing it if he is extolling the right virtues, regardless of his motivation.