Selling Ugly Fruit

[vhalros]

I thought this belonged here: http://www.nytimes.com/video/us/100000004050695/edible-but-ugly.html .
Basically, it is a startup buying and selling ugly fruit (at a significant discount), that is otherwise discarded for purely aesthetic reasons.

[Gerard]

I was surprised to see that chain supermarkets in Toronto now sell bags of unattractive apples. Good for them.

http://www.thestar.com/life/food_wine/2015/03/12/loblaws-sells-ugly-fruit-at-a-discount-to-curb-food-waste.html